Mix your own Gif-y beat

The Situation

Bring the sponsorship that Luden's does with local music festivals to every follower's home? Check!

The Final Technology

We created a mobile first, web-application that allowed users to mix their own DJ track that removed the need for a database to support the site or crippling user's data plans. Base beats gave an underlying tempo - EDM, Hip-hop, Rap, and Rock - that users could select up to 12 different instrumentals to overlay. A visualizer and sharing gif were set to match the user specified base beat. For sharing, we allowed users to specify their DJ name and track name for a personalized share.

We used new abilities (at the time) to allow each user to have a unique URL that would contain the read instructions for each browser, yet allowing the device to dump the information once leaving the site. Users logged hundred of hours mixing their beats on ludensbeatbox.com. 90% of our users were mobile, speaking to our mobile first application, and 20% of the users experiencing the site were returning users. 188 hours of music were made from simple 30s long mixes, shared out between 2-3% of the time, exceeding industry average by 50%